Setting up Google Analytics

What is Google Analytics?

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. The service is available to anyone with a Google account.

Mobi2Go’s Google Analytics Integration

Mobi2Go now integrates directly with Google Analytics so you can gain key insights into how your customers are using your website when they order online. This means you can find out how your menu items are performing, track your sales and view crucial shopping behaviour like where customers are dropping off in the check-out process.

How to set it up

If you’re not a tech person, don’t freak out. It’s super easy to set up the Google Analytics integration and we’ll take you through it step by step, because we’re nice like that. The only thing you need is a website for your business, a google account and an online ordering account. Don’t have a website or online ordering yet? Mobi2Go can set you up with a one-page website for free, and you can start your free trial for online ordering here too.

1) Sign in to your Google Account

If you don’t have a google account, it’s easy as pie to create one. Just search and the page should look something like this:

Screenshot 2015-04-14 13.58_create google account

2) Create a Google Analytics account

Next up, go to the admin toolbar of your Google account. Enter in your account name (you might want to call it your store or business name), website name, URL and other fields as shown in the screen below:

Screenshot 2015-04-14_setup new analytics account

3) Create and send Tracking ID

Once you’ve created your Analytics account, hit the button to create a tracking ID. Then all you need to do is send the Tracking ID. Simple as that!

Screenshot 2015-04-23 12.53.49

4) Enable Enhanced Ecommerce

To get the most out of google Analytics, you can enable the “Enhanced Ecommerce Settings” on the account under the Admin tab.


5) Get to know your customers!

Scroll down on the left hand side toolbar to Conversions – Ecommerce. Now you can look at online sales information like how much revenue has been generated from Ecommerce sales, conversion rates, and the average order value per online transaction.

Screenshot 2015-04-23 12.56.59You can even analyse Ecommerce customer shopping behaviour, like where customers are dropping off as they attempt to place an order with you.

Screen Shot 2015-03-31 at 2.51.45 pm (1)For example, the graph above shows:

    • Out of 9,066 sessions, 40% made it all the way through to a transaction.
    • The highest abandonment rate occurs during the product view stage (at 33%), but if customers have added a product to their cart, that drops down to 25%, and way down to 7.5% once they have made it to the check out phase.

It also breaks down shopping behaviour between new visitors and returning visitors, which can give you insights into who you should concentrate on attracting with your sales and marketing campaigns. In this case, new visitors have a higher overall transaction completion rate than returning visitors, and there are also significantly more of them than returning visitors (7406 sessions vs 1660 sessions). The data that technology and the digital world can provide us with is truly amazing, especially when it can help you connect with your customers and grow your business.  


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