Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business’s leads and sales. Research shows that adding in Google Ads advertising produces significantly more clicks from search.
Mobi2Go can implement conversion tracking for Google Ads (formerly Google Adwords).
In particular, Mobi2Go will generate a purchase call to Google Ads when customers confirm their orders, so you'll be able to tell how many completed Mobi2Go orders have resulted from your Google Ads marketing investment.
What do we send to Google?
When an order is confirmed, we supply Google Ads with:
- The value of the order (tax exclusive)
- The order ID (as "transaction id")
What do we need from Google?
In order to implement this, we need:
- Your Google Ads AW-CONVERSION_ID - which will look similar to "AW-123456789"
- Your AW-CONVERSION_LABEL - which will look similar to "F7DrCNWuw5UBEKj5hfIC"
For more information on how to set up these values in Google Ads, please refer to this Google article.