Please note: reports and dashboards in the "Analytics" section of your MOBI account are generated based on order date: the date/time the order was places, the reports in the "Sales" section of your MOBI account are generated based on expected date: the date/time the order was expected to be prepared. This can sometimes cause minor differences in figures reported.
Average order value measures the average (mean) amount being spent on each successful order.
Average order value = Total sales / Total orders
Order value is calculated after discounts and includes tax and tips. This value can help you to understand how much guests tend to spend when ordering through a given channel.
You can track Average order value over time using the Average order value module on your MOBI Analytics Dashboard. You can also see how average order value compares for new vs repeat guests.